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During my 10 years working for a Japanese conglomerate, I spent much of my time selling Japanese products in developing countries across Central and South America, Asia, and beyond. I was also involved in expanding the sales of small and medium-sized enterprises (SMEs). Throughout this experience, I realized that Japan is home to many outstanding technologies, products, and services that deserve to be shared with the world. For Japan's economy to thrive, it’s essential that these innovations are not only passed on to future generations but continue to grow and evolve.

Currently, Japan is facing a significant business succession crisis, with many exceptional SMEs struggling to secure a future for their businesses. In light of this, I believe promoting third-party business succession is crucial, and search funds can play a key role in addressing this issue.

At the core of the search fund model is the idea of "visible business succession." This approach involves investing in a single, promising company, where the search fund founder—such as myself—steps in as the successor to lead the business. While the term "fund" might evoke concerns, unlike traditional funds, we don’t have a fixed redemption period. This allows us to focus on the long-term growth and development of the company, taking a medium- to long-term perspective.

Business succession is a major life event for any owner, especially when handing over a business they’ve dedicated their life to building. The most important aspect of this transition is ensuring a strong fit between the owner and the successor. That’s why building mutual trust is our priority. If you’re even slightly interested in what we do, we’d love to hear from you and start a conversation.

Japan Relay Partners LLC

Founder & CEO

Yasushi Kobayashi

Career Summary

2012
Graduated from Waseda University, School of Commerce
2012 – 2014
Toyota Tsusho Corporation Headquarters
Associate
  • Joined Toyota Tsusho and was assigned to the Automotive Division
  • Responsible for exporting commercial vehicles and credit management for Ecuador, Colombia, Venezuela, Costa Rica, and Panama
2014 – 2016
Toyota Tsusho del Ecuador
Marketing Manager
  • Engaged in sales and marketing for two Japanese automotive brands
  • Achieved the highest-ever sales volume and market share in the truck and bus segment
2016 – 2019
Toyota Tsusho de Cuba
CEO
  • Established a new company in Cuba, the first in Toyota Tsusho's history
  • Served as the first CEO and developed new business ventures (automobiles, construction equipment, agricultural machinery, metals) for the Cuban central government
  • Led the Cuba project, which won the Most Valuable Project at Toyota Tsusho in 2019
Official Meeting with the Vice President of the Council of State (Cuba’s No. 2)
Contract with Cuba's largest metals conglomerate
2019 – 2022
Toyota Tsusho Headquarters
New Business Development Manager
  • Appointed as the first New Business Development Manager and led projects on smart mobility and smart city solutions in Southeast Asia
  • Executed a cross-border M&A with a listed bus company in Thailand, marking the company's first entry into the overseas bus operator market
2022 – 2024
Graduated from IESE Business School, Spain
2024
Japan Relay Partners LLC
CEO

Company Overview

Company Name Japan Relay Partners, LLC
Location Arakawa-ku, Tokyo, Japan
Founding Date March 22nd, 2024
Founder Name Yasushi Kobayashi
Business Details
  • Business of transferring shares of small and medium-sized companies with business succession problems and taking over their management
  • Selection of investee companies, investment and management of investee companies
  • All businesses incidental and related to the above
Would you like to build a new future with us?
Please feel free to contact us.
Would you like to build a new future with us?
Please feel free to contact us.